As a real estate agent, your goal is to attract as many potential buyers as possible to your listings. While high-quality photos and detailed descriptions are important, there’s another tool that can help you stand out from the competition: VIDEO.


Here are just a few reasons why real estate agents should use video to attract buyers:

  • Increased Engagement: Video is more engaging than static photos and text, which means it can help keep potential buyers interested and focused on your listings. According to one study, listings with video received four times as many inquiries as listings without video.
  • Better Understanding of Space: Video allows potential buyers to get a better understanding of the space, layout, and flow of a property. This is particularly important for buyers who are relocating from out of town or who are unable to visit a property in person.
  • Improved Search Rankings: Video can help improve your search rankings on platforms like YouTube and Google, making it easier for potential buyers to find your listings online.
  • Higher Perceived Value: High-quality videos can give potential buyers the impression that a property is more valuable and worth investing in. This can help you attract more serious buyers and increase your chances of making a sale.
  • Enhanced Branding: Using video in your real estate marketing can help enhance your branding and make you stand out from other agents in your area. By creating high-quality, engaging videos, you can establish yourself as an expert in your field and build trust with potential buyers.


Overall, video can be a powerful tool for real estate agents looking to attract more buyers and make more sales. Whether you’re creating virtual tours, neighborhood highlight reels, or property showcases, incorporating video into your real estate marketing strategy can help you stand out from the competition and attract more serious buyers to your listings.

If you’re a Real Estate Agent in or around Champaign and you’re looking to elevate your marketing strategy, consider illini360 Media. illini360 Media is your one-stop-shop for Everything Real Estate Media. We offer both Cinematic 4K Videos and Instagram / TikTok Vertical REELS